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Featured ContentHow to Sustain a Cause Marketing PartnershipEven if you found the perfect partner organization for your cause marketing campaign and secured a partnership that's a win-win for everyone, there's still work to be done to ensure it's a successful relationship. In this episode of CW Radio, chief marketing officer of News Group, Katie Delahaye Paine, explains how communication measurement has evolve. In the latest installment of his CW series on cause marketing partnerships, Bruce Burtch shares how you can set partnerships up for long-term success.more.Tips for Going out on Your OwnIf you think you're suited to the independent lifea*??youa*??re disciplined, resourceful, good at what you do and can maintain your sanity working on your own, among other qualitiesa*??these suggestions from Sue Horner can help you get started.more.Global Communication Measurement in the Social EraWith the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives.